JDA & dunnhumby

Delivering prescriptive, consumer-based insights

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Are you inundated with increasing volumes of consumer data, but unsure how to analyze and integrate that information into your merchandising strategy and processes?

JDA and dunnhumby have combined their respective expertise in category management and customer data science to:

  • Leverage transferable demand to produce granular consumer decision trees, delivering more accurate and prescriptive assortments 
  • Support better merchandising and category management decision making, driving category growth
  • Enable joint category planning between retailers and their trading partners via a common platform

Complete the form on the right to learn more about the JDA and dunnhumby partnership.