JDA/PwC CEO Viewpoint 2017:
The Transformation of Retail

Digital transformation
is #1 priority in 2017,
yet 52% have not
implemented a strategy

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The Report

The annual JDA and PWC global Retail CEO survey found that that digital transformation is the highest investment priority, with customer experience being the main driver. Surprisingly more than half, 52% of retailers, have not started implementing a digital transformation strategy. And 78% of CEOs do not plan to reduce store investment, regardless of online growth.

Download to learn more trends shaping the retail industry around store investments, growing complexity in fulfilling customer orders, uses of customer data and more.

Conducted by


The survey was conducted in late 2016 by PwC with 351 responses from executives in the United States, Mexico, the United Kingdom, Germany, China, and Japan. Thirty-two percent of responses were from top 250 retailers (> $5 billion revenue), with another 53 percent from top 1,000 retailers.