2017 JDA Consumer Survey Reveals the CURE FOR THE STORE
The 3rd annual JDA Consumer Survey of more than 1,000 U.S. consumers found that a healthy 55% of respondents prefer to shop in-store over other channels, like online, mobile and social media. Despite recent news of a ‘retail apocalypse’, consumers find tremendous value in the store and appreciate nontraditional, but increasingly popular fulfillment options like buy online pickup in store (BOPIS) and buy online return in store (BORIS).
Is BOPIS the Cure for the Store? Find out how buy online pickup in store and other quick and easy shopping experiences could transform the retail paradigm and “save” the brick-and-mortar store.